How useful is the Concept of Self Esteem For Supporting Students With Essay

How useful is the Concept of Self Esteem For Supporting Students With Special education Needs - Essay Example This assignment will firstly, begin by my stating my approach to learning about this topic before I joined the course, followed by what I learned about this topic during the course. These two section will be generally based upon personal self-reflection. The next section is academic, as I survey the literature surrounding the topic of self-esteem with regards to special needs students. This is followed by my observations about personal development, and how this impacts self-esteem. The last section is the conclusion, in which all these concepts are drawn together What do Albert Einstein, Alexander Graham Bell, Walt Disney, Whoopi Goldberg and Tom Cruise have in common? Of course, they are all famous people. However, only a few people know that they all suffered from dyslexia, a disability associated with difficulty in reading and spelling words. Albert Einstein was known to suffer from dyslexia mainly because of his bad memory and his constant failure to memorize the simplest of things. Alexander Graham Bell had poor grades. Walt Disney suffered from reading difficulties. Whoopi Goldberg had a lot of difficulty in school and Tom Cruise suffered from abuse as a child, and was also a victim of bullying in school, both of which were partially because he suffered from dyslexia. (Disabled World, 2008). However, they all overcame their disabilities to play a major role in the area of knowledge and entertainment. They refused to let their disabilities define them. They are all examples of individuals who overcame disabilities, partially because of their reliance upon their own self-esteem. When we have a positive self-esteem, we are capable of doing more things and can serve as an inspiration to others. Though there is a feeling sadness and being down, it is just but normal, yet, we must not allow it to define ourselves. We should learn to maximize our level of confidence, because if we feel good

Narrative on a Special Place Essay Example for Free

Narrative on a Special Place Essay My love for Africa Hello everyone my name is Tulsi Amin and I attend South University at the West Palm Beach Campus in Florida. I have been to many different places in my life and in fact I have stayed in three different continents as of now. I was born in India moved to Kenya when I was two and final destination is America since the age of 10. Africa is where I consider my childhood where I learned to play with butterflies saw talking parrots and was visited by wild monkeys frequently in my courtyard. With my experiences with people in the Western world and their depiction of Africa being like the â€Å"Jungle Book† I wish I can take them all there to see the reality of this beautiful continent. I lived in Nairobi, Kenya the capital city of that country. There are no lions, tigers or giraffes on the street as I have heard many people ask me. We do have high rise buildings, malls, public transportation and homes built out of brick. Although I lived there from the age of two to eight I remember many things that are very special to me today. I remember having an aunt that lived in a town called Thompson Falls that was on the Equator and the weather was always perfect there. I used to go there many summers and go down waterfalls and see huge hippos basting in the river. I met the local tribes that are called Masais and learned to make tribal necklaces out of gemstones. Africa is a country that is full of culture and having been lived there has made me appreciate many things in life that are scarce resources that we take for granted elsewhere. When I moved to America in 1993 and started school in New Jersey I was so excited when I saw a few black students in my class. I went up to them and started speaking in Swahili and they looked at me and replied â€Å"I am sorry we are not Indian† So I told them no this is your language. All the students looked at me and said our language is English. That’s when I learned that African Americans do not speak Swahili the native language of Kenya. As I learned more about history and slavery and saw how many African Americans lost their roots to their homeland it was a rude awakening for me. I am glad that this is a rich part of my life and will always be a special place for me. Although many people got a colorful depiction of Africa and the safaris through Disney’s Lion King the real safari is even more exciting to see. I do remember traveling to other smaller towns that were on the outskirts on our way we would zebras grazing in this vast open green land. Many times we have seen giraffes, antelopes and elephants just enjoying their natural habitat. These memories and sightings are something that I will never forget. I love that country and am delighted that it is part of my life. I will love sharing these memories with my children and hoping to take them one day to see Kenya, Africa. Over the years I thought how I may make people appreciate other countries and their culture. America is known as the â€Å"melting pot† where many different cultures come to make a living yet are we so ignorant to learn about all these cultures. As a child when I attended school I was taught about all major religions and how to respect others and their beliefs. As they say education and manners are taught young and school is where this appreciation for other cultures should be taught. Modern day education needs to implement the positive aspects of the other countries such as teaching students about their culture, economy, what these countries are famous for. I learned about slavery which is a big part of part history but now it is time to teach and appreciate where the slaves came from. They left their roots so far behind that many of them do not know where they came from in Africa. We live in a modern day world where everyone around us comes from different backgrounds, values and beliefs. We all have special meaning for the places where we come from and I think we deserve for others to respect these places. There are problems everywhere but despite them when they place is special to any one of us we tend to overlook the problems. We need to have an open mind and room to explore and learn about other countries and cultures.

The Many Infectous Diseases Caused by Streptococcus Pyogenes Essay

Streptococcus Pyogenes: Multi-Purpose Monsters Streptococcus pyogenes is a type of group A streptococci that causes many infectious diseases. This bacteria is commonly found in a variety of organisms, but is usually harmless unless the organisms defenses are compromised. When detrimental, group A streptococci cause infections such as impetigo, ecthyma, scarlet fever, and necrotizing fasciitis. Each of these infections displays different symptoms and requires different treatment. These treatments are primarily by antibiotics, because antibiotics are still the chief cure for GAS bacterial infections. One of the most interesting, rare, and fatal infections caused by streptococcus pyogenes is necrotizing fasciitis, and though it can cause some severe symptoms, a simple dose of antibiotics can prevent or even cure this dangerous infection. Streptococci are a large, diverse group of bacteria that are gram-positive cocci (Sharma). Streptococcus Pyogenes, a group A Streptococcus, is a universal organism that can cause many different diseases in humans (Sharma). Group A Streptococci are commonly referred to as GAS and they are commonly identified on blood agar plates as white or gray colonies (Sharma). They commonly appear in pairs or short chains that are non-motile and non-spore-forming (Sharma). Additionally, they have a fermentative metabolism, and are facultative anaerobes that require blood to grow (Todar). For this reason, GAS bacteria are often found in mammals. It is estimated that 15%-20% of all healthy individuals harbor this pathogen in their bodies, specifically their respiratory tract—without signs of disease (Todar). However, it is believed that the bacteria can cause harm if the organism’s defenses are compromised or th... ...July 2008 . DeLeo, Frank R., and Michael Otto. Bacterial Pathogenesis Methods and Protocols. Methods on Microbiology 431. Totowa, NJ: Humana Press, 2008. â€Å"Necrotizing Fasciitis (Flesh-Eating Bacteria).† WebMD. 6 Dec. 2007. Healthwise Inc. 14 July 2008 . Rene, Caravano. Current Research on Group A Streptococcus . Paris, France: Excerpta Medica Foundation, 1968. Sharma, Sat, MD. â€Å"Streptococcus Group A Infections.† eMedicine. 5 May 2006. WebMed. 24 July 2008 . Todar, Kenneth. â€Å"Streptococcus Pyogenes.† Todar’s Online Textbook of Bacteriology. 2002. University of WIsconsin-Madison. 14 July 2008 .

Bram Stokers Dracula vs. Miyazakis Princess Mononoke :: essays research papers

Bram Stoker’s novel, Dracula, as well as, Hayao Miyazaki’s animated feature, Princess Mononoke, deal with the prevalent theme of good verses evil. On the surface, both stories seem like typical hero verses villain tales, but once their plots are more closely analyzed it is evident that there is not a bold line between the two extremes. Both pieces explore the idea of evil being in the eye of the beholder and being interpreted completely differently from contrasting perspectives. Princess Mononoke is the tale of a young prince, Ashitaka, who battles a demon bore, only to become possessed with its evil spirit. Ashitaka then travels to Irontown, seeking to find the reason for the bore’s anger and thus, a cure for himself. When he arrives, he finds that the citizens of the town, under the rule of Lady Eboshi, have been mining iron from nearby mountains and, in turn, disturbing the animal Gods of the forest. The animals and the humans have been in a constant battle over who has the right to the land and both have been lead to believe that the other species is purely evil. Ashitaka believes that the humans and the animals can get along peacefully through compromise and finds himself in the middle of their conflict. From each side’s perspective, the other seems inherently evil, but from Ashitaka’s perspective, and the perspective of the audience, neither side is truly corrupt and they are both just feeding off of each other’s anger. Alt hough the animals seem evil and barbaric to the humans, they are just being protective over their land and are acting off of their fear of the humans. On the other hand, the humans are seen as evil by the animals because of their selfish use of resources, but they are just trying to financially support their community. For example, Lady Eboshi, the leader of Irontown, is seen as evil for orchestrating this exploitation of resources from the animals, but the humans see her as a compassionate, God-like figure. She does many positive and kind things for the human community, such as taking in women from the streets and brothels and giving them a place to live and work. Even though she is, in essence, destroying the animal’s habitats, she is saving the lives of many humans while doing it. The animal characters are also portrayed as compassionate in many respects. For example, when the leader of the wolves finds an abandoned baby, she takes her in and raises her as if she were her own daughter. Bram Stoker's Dracula vs. Miyazaki's Princess Mononoke :: essays research papers Bram Stoker’s novel, Dracula, as well as, Hayao Miyazaki’s animated feature, Princess Mononoke, deal with the prevalent theme of good verses evil. On the surface, both stories seem like typical hero verses villain tales, but once their plots are more closely analyzed it is evident that there is not a bold line between the two extremes. Both pieces explore the idea of evil being in the eye of the beholder and being interpreted completely differently from contrasting perspectives. Princess Mononoke is the tale of a young prince, Ashitaka, who battles a demon bore, only to become possessed with its evil spirit. Ashitaka then travels to Irontown, seeking to find the reason for the bore’s anger and thus, a cure for himself. When he arrives, he finds that the citizens of the town, under the rule of Lady Eboshi, have been mining iron from nearby mountains and, in turn, disturbing the animal Gods of the forest. The animals and the humans have been in a constant battle over who has the right to the land and both have been lead to believe that the other species is purely evil. Ashitaka believes that the humans and the animals can get along peacefully through compromise and finds himself in the middle of their conflict. From each side’s perspective, the other seems inherently evil, but from Ashitaka’s perspective, and the perspective of the audience, neither side is truly corrupt and they are both just feeding off of each other’s anger. Alt hough the animals seem evil and barbaric to the humans, they are just being protective over their land and are acting off of their fear of the humans. On the other hand, the humans are seen as evil by the animals because of their selfish use of resources, but they are just trying to financially support their community. For example, Lady Eboshi, the leader of Irontown, is seen as evil for orchestrating this exploitation of resources from the animals, but the humans see her as a compassionate, God-like figure. She does many positive and kind things for the human community, such as taking in women from the streets and brothels and giving them a place to live and work. Even though she is, in essence, destroying the animal’s habitats, she is saving the lives of many humans while doing it. The animal characters are also portrayed as compassionate in many respects. For example, when the leader of the wolves finds an abandoned baby, she takes her in and raises her as if she were her own daughter.

Branding: Marketing and Answer

Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer:| Brand elements | 4. _____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer:| Integrating | 5. _____ is consumers' ability to identify the brand under different conditions as reflected by their brand recognition or recall performance.Your Answer:| Brand awareness | 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer:| Brand bonding | 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equi ty. Your Answer:| brand audit | 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer:| brand extension | 9. A _____ product is one whose brand name has been licensed to other manufacturers who actually make the product.Your Answer:| licensed | 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer:| Brand dilution | 11. _______is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer:| Brand portfolio | 12. _____ measures the degree to which a brand is seen as different from others. Your Answer:| Differentiation | 13. _____ measures the breadth of a brand's appeal. Your Answer:| Relevance | 14.Nike has the distinctive â€Å"swoosh† logo, the â€Å"Just Do It† slogan, and the â€Å"Nike† name based on a mythological goddess. These items a re called _____. Your Answer:| brand elements | 15. Burton, a maker of snowboards, is introducing a new snowboard called â€Å"The Dominator. † This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer:| leveraging secondary association | 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer:| brand inventory | | 7. A _____ typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer:| tracking study| | 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer:| brand reinforcement | 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few.This is an example of a _____. Your Answer:| line extension | 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer:| category extension | 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer:| cash cow | 22. All products marketed by Heinz carry the brand name ‘Heinz'. This is an example of ___________. Your Answer:| blanket family names |Short Questions: Chapter-9: 1. Describe the functions a brand provides for the firm. Ans:Brands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features o r aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans: The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures.The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans: The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these.Ans:- 1. Memorable – how easily is the brand element recalled and recognized. 2. Meaningful – to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability – how aesthetically appealing do consumers find the brand element? 4. Transferable – can the brand element be used to introduce new products in the same or different categories? 5. Adaptable – how adaptable and updatable is the brand element. 6. Protectable – how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5.Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans:- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the product's. If the product fails or appears to have a low quality the company's image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for â€Å"name† research or heavy advertisin g to create brand-name recognition; this reduces initial development costs. ? A third strategy is to use separate family names for all products.This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. 6. The Marketing Insight – Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in the technique, has identified as important in creating effective permission marketing.Ans:-   Godin identifies the following 5 steps: Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10: MCQ’s and short questions: 1. ____ is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market. Your Answer:| Positioning | 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer:| personnel differentiation | 3. _____ pass through four stages: distinctiveness, emulation, mass fashion, and decline. Your Answer:| Fashions | 4. In a _____ pattern of the product life cycle, sales grow rapidly when the product is first introduced and then fall to a â€Å"petrified† level.Your Answer:| growth-slump-maturity | 5. The _____ stage is marked by a rapid climb in sales. Your Answer:| growth | 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer:| maturity | 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer:| decline | 8. _____ calls for gradually reducing a product and business's costs while trying to maintain sales. Your Answer:| Harvesting | 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage.Your Answer:| market-growth | 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer:| maturity | 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer:| decline | 12. Creating the image of a â€Å"delivered pizza† rather than a â€Å"frozen pizza† category for McCain's pizza is an example of _______. Your Answer:| positioning | 13. Attributes or benefits consumers strongl y associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____.Your Answer:| points-of-difference | 14. Associations that are not necessarily unique to the brand are called _____. Your Answer:| points-of-parity | 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer:| style | 16. During the _____ stage prices remain where they are or fall slightly. Your Answer:| growth | 17. The _____ stage divides into three phases: growth, stable, and decaying maturity. Your Answer:| maturity | 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements.Your Answer:| maturity | 19. During the _____ stage firms may withdraw from smaller market segments and weaker trade channels. Your Answer:| decline | 20. _____ is used to milk the firm's investments to recover cash quickly in the decline stage. Your Answer:| Harvesting | 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer:| single-niche | 22. Which of the following is not a key desirability for PODs? Your Answer:| Feasibility | Short Questions: Chapter-10: 1.What are the three key consumer desirability criteria for POD's (points-of-difference)? Ans:- 1. Relevance – target consumers must find the POD personally relevant and important. 2. Distinctiveness – target consumers must find the POD distinctive and superior. 3. Believability – target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans:- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, p rofits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples.Ans:-   Competence – they possess the required skill and knowledge Courtesy – they are friendly, respectful, and considerate Credibility – they are trustworthy Reliability – they perform the service consistently and accurately Responsiveness – they respond quickly to customers' requests and problems Communication – they make an effort to understand the customer and communicate clearly Some examples of the above: Singapore Airlines – excellent reputation in large part because of its flight attendants McDonald's people are courteous IBM people are professional Disney people are upbeat. . What are the thr ee main ways to convey a brand's category membership? Ans:- 1. Announcing category benefits — benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars — well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor — the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans:- 1.Increasing the firm's investments. 2. Maintaining the firm's investment level until the uncertainties about the industry are resolved. 3. Decreasing the firm's investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firm's investment in lucrative niches. 4. Harvesting the firm's investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion.Ans:-   Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms: category and competitive.Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They represent necessary conditions for brand choice. They may change ov er time due to technological advances, legal developments, or consumer trends, but they are the ‘greens fees' to play the marketing game. Competitive POPs are associations designed to negate competitors' PODs. If a brand can ‘break even' in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13: MCQ’s and short questions: 1. A distinct characteristic of services is _____. Your Answer:| intangibility | 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer:| inseparability | 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer:| perishability | 4. _____ describes employees' skills in serving the client. Your Answer:| Interactive marketing | 5. SSTS refers to _____. Your Answer:| self-service technologi es | 6.Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer:| voice of the customer | 7. The services a customer expects are called the _____ service package. Your Answer:| primary | 8. Added features to an offering are called _____ service features. Your Answer:| secondary | 9. The intangibility of services has implications for the choice of _____. Your Answer:| brand elements | 10. _____ cost refers to the product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.Your Answer:| Life cycle | 11. According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is: Your Answer:| Reliability | 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer:| pure tangible good | 13. A restaurant is an example of a(n) _____. Your Answer:| hybrid | 14. _____ refers to the willingne ss to help customers and to provide prompt service. Your Answer:| Responsiveness | 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.Your Answer:| Assurance | 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer:| Reliability | 17. Mystery shoppers refer to the use of _____. Your Answer:| undercover shoppers | 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer:| differentiate | 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your Answer:| secondary | 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer:| Vertical | 21. Servi ces such as installations, staff training, maintenance, and repair services and financing are called _____ services. Your Answer:| facilitating | 22. Ritz-Carlton Hotels' legendary service is an example of which one of the following distinct characteristic of service? Your Answer:| Intangibility | Short Questions: 1.What are the five categories of offerings in the product-service mix? Ans:- 1. Pure tangible good – the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services – the offering consists of a tangible good accompanied by one or more services. 3. Hybrid – the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services – the offering consists of a major service along with additional services or supporting goods. 5. Pure service – the offering consists primarily of a service. . What are the five determinants of servic e quality in order of importance? Ans:- 1. Reliability – the ability to perform the promised service dependably and accurately. 2. Responsiveness – the willingness to help customers and to provide prompt service. 3. Assurance – the knowledge and courtesy of employees and their ability to convey trust and confidence. 4. Empathy – the provision of caring, individualized attention to customers. 5. Tangibles – the appearance of physical facilities, equipment, personnel, and communication materials. 3.Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans:-   External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and inspire confidence? ). Branding: Marketing and Answer Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer:| Brand elements | 4. _____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer:| Integrating | 5. _____ is consumers' ability to identify the brand under different conditions as reflected by their brand recognition or recall performance.Your Answer:| Brand awareness | 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer:| Brand bonding | 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equi ty. Your Answer:| brand audit | 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer:| brand extension | 9. A _____ product is one whose brand name has been licensed to other manufacturers who actually make the product.Your Answer:| licensed | 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer:| Brand dilution | 11. _______is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer:| Brand portfolio | 12. _____ measures the degree to which a brand is seen as different from others. Your Answer:| Differentiation | 13. _____ measures the breadth of a brand's appeal. Your Answer:| Relevance | 14.Nike has the distinctive â€Å"swoosh† logo, the â€Å"Just Do It† slogan, and the â€Å"Nike† name based on a mythological goddess. These items a re called _____. Your Answer:| brand elements | 15. Burton, a maker of snowboards, is introducing a new snowboard called â€Å"The Dominator. † This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer:| leveraging secondary association | 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer:| brand inventory | | 7. A _____ typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer:| tracking study| | 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer:| brand reinforcement | 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few.This is an example of a _____. Your Answer:| line extension | 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer:| category extension | 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer:| cash cow | 22. All products marketed by Heinz carry the brand name ‘Heinz'. This is an example of ___________. Your Answer:| blanket family names |Short Questions: Chapter-9: 1. Describe the functions a brand provides for the firm. Ans:Brands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features o r aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans: The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures.The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans: The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these.Ans:- 1. Memorable – how easily is the brand element recalled and recognized. 2. Meaningful – to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability – how aesthetically appealing do consumers find the brand element? 4. Transferable – can the brand element be used to introduce new products in the same or different categories? 5. Adaptable – how adaptable and updatable is the brand element. 6. Protectable – how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5.Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans:- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the product's. If the product fails or appears to have a low quality the company's image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for â€Å"name† research or heavy advertisin g to create brand-name recognition; this reduces initial development costs. ? A third strategy is to use separate family names for all products.This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. 6. The Marketing Insight – Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in the technique, has identified as important in creating effective permission marketing.Ans:-   Godin identifies the following 5 steps: Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10: MCQ’s and short questions: 1. ____ is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market. Your Answer:| Positioning | 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer:| personnel differentiation | 3. _____ pass through four stages: distinctiveness, emulation, mass fashion, and decline. Your Answer:| Fashions | 4. In a _____ pattern of the product life cycle, sales grow rapidly when the product is first introduced and then fall to a â€Å"petrified† level.Your Answer:| growth-slump-maturity | 5. The _____ stage is marked by a rapid climb in sales. Your Answer:| growth | 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer:| maturity | 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer:| decline | 8. _____ calls for gradually reducing a product and business's costs while trying to maintain sales. Your Answer:| Harvesting | 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage.Your Answer:| market-growth | 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer:| maturity | 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer:| decline | 12. Creating the image of a â€Å"delivered pizza† rather than a â€Å"frozen pizza† category for McCain's pizza is an example of _______. Your Answer:| positioning | 13. Attributes or benefits consumers strongl y associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____.Your Answer:| points-of-difference | 14. Associations that are not necessarily unique to the brand are called _____. Your Answer:| points-of-parity | 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer:| style | 16. During the _____ stage prices remain where they are or fall slightly. Your Answer:| growth | 17. The _____ stage divides into three phases: growth, stable, and decaying maturity. Your Answer:| maturity | 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements.Your Answer:| maturity | 19. During the _____ stage firms may withdraw from smaller market segments and weaker trade channels. Your Answer:| decline | 20. _____ is used to milk the firm's investments to recover cash quickly in the decline stage. Your Answer:| Harvesting | 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer:| single-niche | 22. Which of the following is not a key desirability for PODs? Your Answer:| Feasibility | Short Questions: Chapter-10: 1.What are the three key consumer desirability criteria for POD's (points-of-difference)? Ans:- 1. Relevance – target consumers must find the POD personally relevant and important. 2. Distinctiveness – target consumers must find the POD distinctive and superior. 3. Believability – target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans:- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, p rofits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples.Ans:-   Competence – they possess the required skill and knowledge Courtesy – they are friendly, respectful, and considerate Credibility – they are trustworthy Reliability – they perform the service consistently and accurately Responsiveness – they respond quickly to customers' requests and problems Communication – they make an effort to understand the customer and communicate clearly Some examples of the above: Singapore Airlines – excellent reputation in large part because of its flight attendants McDonald's people are courteous IBM people are professional Disney people are upbeat. . What are the thr ee main ways to convey a brand's category membership? Ans:- 1. Announcing category benefits — benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars — well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor — the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans:- 1.Increasing the firm's investments. 2. Maintaining the firm's investment level until the uncertainties about the industry are resolved. 3. Decreasing the firm's investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firm's investment in lucrative niches. 4. Harvesting the firm's investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion.Ans:-   Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms: category and competitive.Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They represent necessary conditions for brand choice. They may change ov er time due to technological advances, legal developments, or consumer trends, but they are the ‘greens fees' to play the marketing game. Competitive POPs are associations designed to negate competitors' PODs. If a brand can ‘break even' in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13: MCQ’s and short questions: 1. A distinct characteristic of services is _____. Your Answer:| intangibility | 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer:| inseparability | 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer:| perishability | 4. _____ describes employees' skills in serving the client. Your Answer:| Interactive marketing | 5. SSTS refers to _____. Your Answer:| self-service technologi es | 6.Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer:| voice of the customer | 7. The services a customer expects are called the _____ service package. Your Answer:| primary | 8. Added features to an offering are called _____ service features. Your Answer:| secondary | 9. The intangibility of services has implications for the choice of _____. Your Answer:| brand elements | 10. _____ cost refers to the product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.Your Answer:| Life cycle | 11. According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is: Your Answer:| Reliability | 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer:| pure tangible good | 13. A restaurant is an example of a(n) _____. Your Answer:| hybrid | 14. _____ refers to the willingne ss to help customers and to provide prompt service. Your Answer:| Responsiveness | 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.Your Answer:| Assurance | 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer:| Reliability | 17. Mystery shoppers refer to the use of _____. Your Answer:| undercover shoppers | 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer:| differentiate | 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your Answer:| secondary | 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer:| Vertical | 21. Servi ces such as installations, staff training, maintenance, and repair services and financing are called _____ services. Your Answer:| facilitating | 22. Ritz-Carlton Hotels' legendary service is an example of which one of the following distinct characteristic of service? Your Answer:| Intangibility | Short Questions: 1.What are the five categories of offerings in the product-service mix? Ans:- 1. Pure tangible good – the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services – the offering consists of a tangible good accompanied by one or more services. 3. Hybrid – the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services – the offering consists of a major service along with additional services or supporting goods. 5. Pure service – the offering consists primarily of a service. . What are the five determinants of servic e quality in order of importance? Ans:- 1. Reliability – the ability to perform the promised service dependably and accurately. 2. Responsiveness – the willingness to help customers and to provide prompt service. 3. Assurance – the knowledge and courtesy of employees and their ability to convey trust and confidence. 4. Empathy – the provision of caring, individualized attention to customers. 5. Tangibles – the appearance of physical facilities, equipment, personnel, and communication materials. 3.Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans:-   External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and inspire confidence? ).

The Significance of Language

The Significance of Language Introduction Language, identity and power have an interrelationship that has generated debate and discourses that affect not only an individual, but also the larger community from where he comes. In this essay, we will explore the relationship between language and identity. Using Amy Tan’s ‘Mother Tongue, we will look at the importance language and how it affects the lives of people in their communities.Advertising We will write a custom essay sample on The Significance of Language specifically for you for only $16.05 $11/page Learn More Language and Its Effects Reading this story, it comes out clearly that language affects the lives of individuals. It is language that defines who a person is and therefore, plays a role in his or her choices and the lifestyle he or she lives. People use language to view life in different perspectives. In this story, Amy explores how the language she learned affected her life in different ways. She is a daughter to immigrant parents; her mother is shown as a very intelligent woman. She is a source of communication between her mother and those who don’t understand her. Here, Amy has used this story to emphasize that someone is not less intelligent just because he or she can not speak perfect English like those who are native speakers. It is rare to get two people who speak the same exact language, even those who think they do so, fail to notice the variations in their language because they are used to it. Amy is of Chinese decent, and therefore, language played a major role in her family as she struggled to fit into the American society with a mother who spoke â€Å"limited English† (Tan 78). This story reflects the lives of many Americans who are natural citizens of the United States. I am sure there are many people out there who have parents with their own way of speaking and comprehension of the English language as did Amy. This does not in any way reduce the intelligence of such parents, but they are forced to depend on their children for translations during communications. This sometimes makes children to be ashamed by their parents, just as Amy did when she joined others to describe her mother’s English as ‘Broken â€Å"or â€Å"Fractured† (Tan 78). Language is very special, not just for Amy and immigrants in foreign lands, but for all of us. Language brings people closer to their families in unique ways. Amy agrees with me when she says that language â€Å"can evoke an emotion, a visual image, a complex idea, or a simple truth† (Tan 76).Advertising Looking for essay on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Imagine a situation why by you wake up one day to the realization that you have no voice and therefore can not communicate with those around you. This is when you will realize how important language is. To lack a voice means that you are not able t o express yourself, communicate or participate in what goes on in your world. Language involves combining specific words in a certain order. This depends on different people where you can find people using the same words but in a different order. What is important is that so long as they are able to communicate, then that order is important to them. Language therefore, helps in empowering a people and helping them establish and define their identity. Language Can Unite and Isolate There is no doubt that through language, people are bound together as one community. However language can also alienate individuals in a community. Sometimes people use language to label others as outsiders. People use language to form stereotypes of others. For instance, in this story Amy tells us that she has often been asked why there aren’t many Asian Americans in American literature. We also learn that there are very few Asian Americans who are enrolled in creative writing. The answer to these questions lies in the formation of stereotypes. Many Asian Americans are known to do well in sciences and mathematics than in English. Their English, as Amy says, is also described as â€Å"broken† or â€Å"limited†. This means that their teachers use these stereotypes to steer them away from writing. They encourage them to take mathematics and sciences course just as they did to Amy. Stereotyping in essence is wrong (Zeng 10). Language does more than just articulating a simple truth, the way one commands language also matters a lot. We have just learned that without language, an individual will be voiceless, but having an imperfect language makes others see one as imperfect. However, those who are fluent in the standard language are seen to be superior to others. This is clearly illustrated in â€Å"mother tongue† when Amy gives us examples of how her mother was treated in the community. She says: People in department stores, at banks, and at restaurants did no t take her seriously, did not give her good service, pretended not to understand her, or even acted as if they did not hear her. (Tan 78)Advertising We will write a custom essay sample on The Significance of Language specifically for you for only $16.05 $11/page Learn More These people treated Amy’s mother in this disrespectful way solely because she spoke English that was simple and with non-native variations which they disparagingly termed as â€Å"broken† or â€Å"fractured† (Tan 78). This reflects what happens in many communities of the world. When people lack the standard skills of a language they are labeled as outsiders and therefore, live under discrimination from those who enjoy the standard language skills in their communities. Language as a Necessity Reading through this story, one gets to understand that acquiring a certain language does not only enable one to be accepted in a community, it also helps in determining one†™s individuality. The experience that an individual goes through with language goes a long way in shaping his or her self identity. This is illustrated in this story clearly when Amy tells us about the different Englishes she applies in her daily communication. We see that when communicating with her family she uses the simple form of English, she calls the one her mother uses as broken English, and however, when interacting with people in her personal life, Amy uses a more complex version of the English language. Bond explains further that both accommodation and affirmation can occur to the same content, in other words, there can be different effects language happening to the same type of content (Chen Bond, p.399). She confesses that there were instances in her life when she was embarrassed by the English her mother used. However, as she continued to grow, she came to understand how important that English was to her. She says in this story that she realized that her mother†™s English was perfectly clear, it was actually her mother tongue. This means that it was this language that helped her make sense of what goes around her. This realization makes her wince whenever she calls her mother’s English as â€Å"broken† or â€Å"fractured†. She does not think that her mother’s English needs any fixing, to her it is whole and sound and therefore terming it broken or fractured when she uses it to communicate with her mum looks unfair (Tan 77). The Basic Concept: Communication Towards the end of this story, Amy tells us that it doesn’t matter what type of English you use, what matters is that you are able to communicate. The different Englishes in her life shaped her into what she later become, a writer, much to her critics disapproval that she couldn’t make a good writer.Advertising Looking for essay on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is an encouragement to those who are in the same circumstances as Amy that even if they find it hard to speak perfect English, they should never back down from giving their point of view. We have seen that despite her broken English, Amy’s mother helped her to understand English better. It is her mother who encouraged her to become a writer. People have different mother tongues that they were taught when young, but as individuals grow they develop different Englishes which they use as circumstances direct. The language that an individual uses at work is not the same he uses at home or with friends. Language should be seen as a tool for social improvement, through which many people of different backgrounds come together in a cohesive coexistence (Feng 159). Conclusion Tan’s â€Å"Mother Tongue† story tells us that the main purpose of language is to enable people express themselves and also be in a position to share the expression with others. It doesn’t matter what form of the language one uses, so long as it is used to express oneself and others understand the expression, then no one is justified to discriminate against it no matter how broken or fractured the language . Tan’s mother managed to express herself with people in her life using her Broken English, it is this same broken English that shaped Tan into what she is today. Had her mother stooped to intimidation probably Tan wouldn’t have grown up to become a writer. It is a person’s point of view that matters; therefore people should not be intimidated by those who think they know the standard language from giving their points of view. Chen, Sylvia Bond, Michael. â€Å"Explaining language priming effects: Further evidence for ethnic affirmation among Chinese-English bilinguals.† Journal of language and social psychology 26.1 (2007): 398-406. Feng, Hui. â€Å"Different languages, different cultures, different language ideologies, different ling uistic models.† Journal of multicultural discourses 4.2 (2009): 151-164. Print. Tan Amy (1990). â€Å"Mother Tongue.† Three penny Review (1990): 76-80. Print. Zeng, Li. â€Å"Diasporic Self, Cultural Other: Negotiating Ethnicity through Transformation in the Fiction of Tan and Kingston.† Language and Literature XXVIII (2003): 1-15. Print.

Free Essays on Suffering

â€Å"We cannot directly experience anyone else's pain, whether that "anyone†is our best friend or a stray dog. Pain is a state of consciousness, a "mental event, †and as such it can never be observed. Behaviour like writhing, screaming, or drawing one's hand away from the lighted cigarette is not pain itself; nor are the recordings a neurologist might make of activity within the brain observations of pain itself. Pain is something that we feel, and we can only infer that others are feeling it from various external indications . . . †( Singer, 1990 ). Many environmentalists like Aldo Leopold and Holmes Rolston III criticize as unecological the emphasis those animal liberationists like Peter Singer place on preventing animal suffering. Their argument holds that animal liberationists must regard predation as bad by extending the role of moral consideration to include things that do not feel pain or pleasure. The view that Leopold and Rolston hold maintain that like the natural system of the animal world ( humans and non-human animals ), the eco systems of the land (including soil, plants, and all animals) is highly debatable and should be taken into moral consideration. This paper disputes the latter view by arguing that the capacity for suffering and enjoying things is a prerequisite for having interests at all. As Holmes Rolston III argues, â€Å"Singer has himself proved blind to the still larger effort in environmental ethics to value life in all its ranges and levels, indeed to care for biosphere Earth . . . His victory is mainly for vertebrates, who form only 4 percent of living things by species and only a tiny fraction of a per cent by numbers of individuals†( Rolston, 1990 ). It is reasonable to suppose all vertebrate animals to be capable of feeling pain. With invertebrates the matter becomes unclear but some invertebrates also seem likely to experience pain. As Singer says, â€Å"In each case we must look at the n... Free Essays on Suffering Free Essays on Suffering â€Å"We cannot directly experience anyone else's pain, whether that "anyone†is our best friend or a stray dog. Pain is a state of consciousness, a "mental event, †and as such it can never be observed. Behaviour like writhing, screaming, or drawing one's hand away from the lighted cigarette is not pain itself; nor are the recordings a neurologist might make of activity within the brain observations of pain itself. Pain is something that we feel, and we can only infer that others are feeling it from various external indications . . . †( Singer, 1990 ). Many environmentalists like Aldo Leopold and Holmes Rolston III criticize as unecological the emphasis those animal liberationists like Peter Singer place on preventing animal suffering. Their argument holds that animal liberationists must regard predation as bad by extending the role of moral consideration to include things that do not feel pain or pleasure. The view that Leopold and Rolston hold maintain that like the natural system of the animal world ( humans and non-human animals ), the eco systems of the land (including soil, plants, and all animals) is highly debatable and should be taken into moral consideration. This paper disputes the latter view by arguing that the capacity for suffering and enjoying things is a prerequisite for having interests at all. As Holmes Rolston III argues, â€Å"Singer has himself proved blind to the still larger effort in environmental ethics to value life in all its ranges and levels, indeed to care for biosphere Earth . . . His victory is mainly for vertebrates, who form only 4 percent of living things by species and only a tiny fraction of a per cent by numbers of individuals†( Rolston, 1990 ). It is reasonable to suppose all vertebrate animals to be capable of feeling pain. With invertebrates the matter becomes unclear but some invertebrates also seem likely to experience pain. As Singer says, â€Å"In each case we must look at the n...

halie selassie i essays

halie selassie i essays Haile Selassie I was born on July 23,1892. His real name was Ras Tafari Makonnen. He was born into a royal family which he later took over the thrown as king. It has been said that Selassie I was a direct descendant of King Solomon of Israel and the Queen of Sheba. Haile Selassie I was one of greatness and importance. The names that he held and the power he had were uncanny. Selassie was referred to in many ways and had many names. But they were not just any names they were names that were written in the bible. Names such as King of Kings; Lord of Lords; Conquering Tribe of the Lion of Judah. These were very powerful names that Selassie held. Also written in the bible is that Jesus will come back in the flesh and we will be unaware of it. Many believed it was him, especially in Jamaica. His trip to Jamaica was very memorable. What took place when he arrived in Jamaica was phenomenal. Many knew of his coming and in light of that waited in the airport for his arrival. These people waited in the rain. It had been raining for the past couple of days. For hours they waited and come to find out the plane was running late. Then suddenly 7 pure white doves flew out of the stormy clouds and as they did so the rain stopped. Immediately after the rain stopped there was the plane, he finally arrived and the people rejoiced in his presence. Before he left Jamaica a type of religion was started called Rastafarianism. This is a belief in a god called Jah, which they believed to be Selassie I. People who practiced this belief wore their hair in dred lox to give themselves what they call a dred appearance ...

International Trade Operations Essay Example | Topics and Well Written Essays - 1000 words

International Trade Operations - Essay Example ed many individual countries lowering the customs tariffs and other trade barriers resulting in the opening of new market opportunities for the operations of the trade. This opens new business prospects for the organizations dealing in the international business operations as it might prove favorable for Content Cow Dairy, Inc as well. Along with this, WTO always intends to implement the trade rules, policies and regulations in an appropriate manner based on the specifications of the countries thereby maintaining the transparency in the operations of the business. Along with this, WTO also tries to resolve the disputes associated amid trade relationships with the help of its varied rules and policies so as to ensure the free flowing of the business processes. This in turn enhances the satisfaction level and the reliability of the people over WTO. Apart from this, WTO also enhances and sustains the trading opportunities thereby improving the revenue of the countries (World Trade Organ ization, 2012). Hence, as WTO plays an essential part in trade related functions, these details are mandatory for you, in order to expand the business functions. Disputes are referred to as disregarding promises according to WTO. A dispute mainly arises when a country accepts a particular trade policy or acquires certain actions which are considered to be inappropriate by one or more fellow WTO members on the basis of the agreements. The procedure of settling the disputes in WTO is the responsibility of the Dispute Settlement Body, which comprises of all its expert members. WTO’s Dispute Settlement Body also includes certain stages which include consultation comprising of at least 60 days. Prior taking any actions, both the countries are asked to make mutual settlement of the dispute... The conclusion from this review states that the news of international expansion of Content Cow Dairy, Inc in order to enhance its reputation and brand image is one of the significant ideas which is highly appreciable. Notably, before expansion of the business dealing in dairy products in the market of Egypt, it is essential to obtain brief details about World Trade Organization (WTO) and its operations in the current structure of global markets. This is mandatory because many organizations dealing in the agricultural products are also highly penalized by WTO, thereby, increasing the tariffs, which rather proved detrimental for the business. The World Trade Organization (WTO) intends to manage and ease the global trade operations. The WTO is the only worldwide international association dealing with the policies and the rules of trade relationships existing amid two or more nations. At the heart are the accords of WTO, discussed and signed by the entire mass of the world’s tradi ng nations. Thus, WTO is an organization where the associated members of the government attempt to solve the global trade related issues so as to ease the operations. Industrialization is the procedure of social and economic alteration that transforms the trade relations of the country. As a result of the development of new expertise, skills and techniques, the knowledge of the human beings are also improving resulting in the augmentation of the international trade operations.

Communication and Diversity challenges in the Workplace Research Paper

Communication and Diversity challenges in the Workplace - Research Paper Example On the other hand, workplace diversity entails the range of dissimilarities among individuals in an organization. Diversity incorporates background, race, education, gender, organizational function, ethnic group, cognitive style, age, tenure, personality, among other components. Diversity also entails how individuals perceive themselves and other people. These perceptions have an impact on the interaction of individuals. The human resource department in an organization should adequately deal with issues, for example, change and adaptability, and communication for a large number of workers to work properly in an organization. Moreover, profitable organizations realize the significance of rapid action and are willing to utilize resources so as to manage diversity in their organizations. This paper will look at communication and diversity challenges in the place of work. Effective and efficient communication is extremely essential for the success of organizations that every member of an organization should be proper communicators. A manager has a duty to ensure all workers have efficient communication skills. In addition, adequate communication in an organization plays a significant part in establishing everlasting worker motivation. Organizations that have well established communication benefit from enhanced relationships between individuals. It is essential that both management and workers have efficient communication between them because this will ensure organizational functions run smoothly. In addition, proficient communication skill will help members of an organization enhance time management in their places of work. The ability exists for a manager to supervise his own time as well as keeping the workers concentrated on deadlines. Comprehending the communication course opens numerous opportunities to enhance productivity (Eunson 2007, 51). Organizations face a number of communication challenges in the workplace. First, language barrier may turn into a commu nication problem. There may be language barrier between individuals of different levels of work experience, ages, and ethnic background. Language barrier may create a misunderstanding or slow down communication that makes communication inadequate. Second, Effective and efficient communication in the workplace depends on professional connection aimed at helping in the continued development of the organization or everyday functioning of the organization (Gerson and Gerson 2007, 78). When workers allow personal concerns to have an impact on company communication, a communication difficulty arises and could exist for long before being discovered and resolved. Individuals who decline to communicate on the basis of personal conflicts may destroy the organization’s capability to engage in business and as a result, slow or deter the development of the organization. Third, one direction communication may result into an inadequate way of exchanging information all around the company. M anagerial staff and workers should give feedback every time so as to enhance the quality of information being passed on and the way in which the information is communicated. For instance, if the human resource department frequently communicates information in a way that is confusing to other individuals in the organization, then the human resource department needs to be made aware of the communication issues or else the information coming from the human resourc

Human Growth and Behaviour Research Paper Example | Topics and Well Written Essays - 3250 words

Human Growth and Behaviour - Research Paper Example Erikson expressed the notion that every stage of growth has its distinctive challenges, referred to as crises. He held that such egocentric crises offered challenges to the identity of an individual (Riley and Erikson, 1979). Successful psychosocial development or personality development relies on addressing and overpowering these responsibilities or crises. The first stage of development and the crisis faced by the child involves the basic trust versus basic mistrust of an infant, which emphasizes that when parents meet all the needs of an infant, trust develops automatically. â€Å"The basic strength of the first stage is hope or the expectation that difficulties in life, presenting whatever challenge they may, will eventually result in a positive outcome† (Archer, 2011). Accordingly, the infant would require this sense of hope at his subsequent stages of behavioral development to meet any impending challenges (Lawler, 2002). The weakness of this stage or rather the direct o pposite of hope is the hopelessness and withdrawal. Jimmy Lee felt hopeless during his infancy because both his parents worked at their restaurant for long hours, leaving their son under the care of other Scottish friends and relatives who looked after his interchangeably for the first two years of his life. The second stage, autonomy, and shame during toddlerhood involve parents who generate supportive and caring surroundings to let the toddlers study and apply independence and gain their personal confidence.

Freigtag Company Essay Example | Topics and Well Written Essays - 1250 words

Freigtag Company - Essay Example The company prides its products in high regard, which is mirrored in the price of the bags. The company targets the high-end market, but it has not stopped the market from spending money on the pricy bags. However, the nature of the products is designed as durable bags, which is incorporated in the pricing. The company bases their pricing on the factor that the purchase of a bag will imply that the customer will not have to buy another bag for a long time. The durability of the bags is attributed to the resources used in the product development (Kotter, 2002). The organization uses old truck tarpaulins, car seat belts, and the inner tubes of bicycle tires to develop their expensive bags. The tools used are ideal for the company because they are cheap material since they are on low demand and they can be used in developing the bags, which are durable. The design of the bags is based on the bag design for the bike couriers, which they use for making deliveries. The design is suited to the general market because it has a casual look, and the bag can be used for various occasions, as well as in practical sense. The design is based on attracting keen observers of style and design. Along with the design, the bags are proven durable, waterproof, repairable, easy to use, and practical. The designs are unique and each bag is hand-made, making each bag personally tailored for its buyer (Richard, 2001). Strategy The strategy implemented by FREITAG is focused on using cost-cutting measures to increase or maximize profits. From the inception of the company, Marcus and Daniel did not borrow money, which was a main strategy of reducing any costs of the company that may affect the productivity in the long run. Even with the aim of creating FREITAG into an international company, the brothers focused on using their funds purchase material that will increase efficiency in the firm’s production strategies (Kleiman, 2010). The plan has served the brothers well over the years , it has fostered the development, and success of the organization, and they have managed to succeed in turning the company into an international company. The prime factors that have influenced the company’s strategy are three vital factors: quality, sustainability, and functionality. The three factors are integrated in the bag design as a measure of ensuring the firm’s success in the market. The brothers also ensured that the bags would be special, tough, and useful (Mitcham, 2005). It pushed the firm into using strong and durable material in the production of the bags, but still using materials that would keep the firm’s costs to a minimum. It is the reason why the organization will use recycled materials, which include pieces of airbags to make labels, and Velcro to produce quality bags at a low cost of production (COP). The organization focuses on in-house funding (revenue) as the means of developing the company’s brand and expansion strategies. The c ompany’s main core is centered in Europe, where it employs 88 employees. 76 are located in it is headquarter in Zurich, four operate in Hamburg, and Berlin and Cologne have three employees each. The company may have over 350 designated selling points worldwide; however, they are not employed directly by the company, which is a measure that ensures the firm maintains a low COP (Gomez, 2008).

Continental and monsoon Assignment Example | Topics and Well Written Essays - 500 words

Continental and monsoon - Assignment Example The monsoon wind blowing from the neighboring and oceans are playing a significant role in determining the climatic disparities in different parts of China and other parts of the Asian continent. Continental and monsoon are playing significant role in shaping the climate of China. They have an established relationship where one factor affects the other and intern reflects on the climate. For instance, China has an abundance of mountain barriers and the inland depression results in regional differences in terms of atmospheric circulation, solar radiation, and climate as a whole. A continental climate is associated with bigger land masses and extreme annual range of temperature that prevails in large parts of China (Wang 381). The air reaching China from Atlantic Ocean passing from Europe or Africa loses most of its moisture to the oceans hence coming out dry. These winds play a role in determining the climate of China. Their moisture content shapes the climate patterns of the areas they pass. Although there is some monsoon wind blowing from the north, arctic wind does not have access to the region. Tropical and equatorial air masses predominate in the south of Asia with restriction by the ridges of the mountain belt that stretches from west Asia highlands, through the Himalayas to south China and south Asia Mountains (Science Clarified 4-8). Similarly, the continental monsoon wind is playing a significant role in determining China climate through the way it blows. For instance, dry and cold winter monsoon blows from Siberia and the Mongolian plateau from September to April leading to cold and dry winters. It also results to the differences in temperature experienced in north and south of China (Raman and Sharan 1533). More so, warm and humid monsoon wind blows from the sea to east and south between April and September resulting in high temperatures and plentiful rainfall. It also leads to the little differences in temperatures

Freigtag Company Essay Example | Topics and Well Written Essays - 1250 words

Freigtag Company - Essay Example The company prides its products in high regard, which is mirrored in the price of the bags. The company targets the high-end market, but it has not stopped the market from spending money on the pricy bags. However, the nature of the products is designed as durable bags, which is incorporated in the pricing. The company bases their pricing on the factor that the purchase of a bag will imply that the customer will not have to buy another bag for a long time. The durability of the bags is attributed to the resources used in the product development (Kotter, 2002). The organization uses old truck tarpaulins, car seat belts, and the inner tubes of bicycle tires to develop their expensive bags. The tools used are ideal for the company because they are cheap material since they are on low demand and they can be used in developing the bags, which are durable. The design of the bags is based on the bag design for the bike couriers, which they use for making deliveries. The design is suited to the general market because it has a casual look, and the bag can be used for various occasions, as well as in practical sense. The design is based on attracting keen observers of style and design. Along with the design, the bags are proven durable, waterproof, repairable, easy to use, and practical. The designs are unique and each bag is hand-made, making each bag personally tailored for its buyer (Richard, 2001). Strategy The strategy implemented by FREITAG is focused on using cost-cutting measures to increase or maximize profits. From the inception of the company, Marcus and Daniel did not borrow money, which was a main strategy of reducing any costs of the company that may affect the productivity in the long run. Even with the aim of creating FREITAG into an international company, the brothers focused on using their funds purchase material that will increase efficiency in the firm’s production strategies (Kleiman, 2010). The plan has served the brothers well over the years , it has fostered the development, and success of the organization, and they have managed to succeed in turning the company into an international company. The prime factors that have influenced the company’s strategy are three vital factors: quality, sustainability, and functionality. The three factors are integrated in the bag design as a measure of ensuring the firm’s success in the market. The brothers also ensured that the bags would be special, tough, and useful (Mitcham, 2005). It pushed the firm into using strong and durable material in the production of the bags, but still using materials that would keep the firm’s costs to a minimum. It is the reason why the organization will use recycled materials, which include pieces of airbags to make labels, and Velcro to produce quality bags at a low cost of production (COP). The organization focuses on in-house funding (revenue) as the means of developing the company’s brand and expansion strategies. The c ompany’s main core is centered in Europe, where it employs 88 employees. 76 are located in it is headquarter in Zurich, four operate in Hamburg, and Berlin and Cologne have three employees each. The company may have over 350 designated selling points worldwide; however, they are not employed directly by the company, which is a measure that ensures the firm maintains a low COP (Gomez, 2008).

What We Talk About When We Talk About Love by Raymond Carver Research Paper

What We Talk About When We Talk About Love by Raymond Carver - Research Paper Example Mel McGinnis is a forty-five year old cardiologist and Terri is his second wife. Both have been married for four years and have been together for five. Nick, the narrator, and Laura are also married and have been together for only eighteen months. In this short story, What We Talk About When We Talk About Love, Raymond Carver uses symbolism, language and gestures to examine the different kinds of love – spiritual, intellectual, romantic, sensual, brutal, possessive, unrequited and parental love - in order to find the meaning of true love. It is interesting to note that the setting of the story is limited both in terms of time and place. The action of the story takes place as the couples sit around the kitchen table over the course of an evening. No one gets up to do anything else except to get out a second bottle of gin. This â€Å"limited† setting is balanced with the characters’ limited understanding of what â€Å"love† is all about. No one seems to have a firm understanding of what love really is. Each person has his own definition of love. For Mel, love is something spiritual, Terri associates love with violence and possessiveness while Nick and Laura delight in romantic and physical love. At the start of the story, Nick, the narrator, explains that â€Å"The gin and tonic water kept going around, and we somehow got on the subject of love.† Mel insists that spiritual love is the only real love. He believes that â€Å"real love was nothing less than spiritual love.† His background Sebastian 2 as a seminarian before attending medical school has taught him this. The topic of conversation then turns to Terri’s abusive former husband, Ed. Both Terri and Mel debate whether or not Ed really loved Terri. Terri was once married to this man who abused her, a man who â€Å"went dragging me (Terri) around the living room. My head kept knocking on things †¦.(and Terry insists that) People are different , Mel. Sure, sometimes he may have acted crazy. Okay. But he loved me. In his own way maybe, but he loved me. There was love there Mel. Don’t say there wasn’t† (Carver). Mel insists that what Terri and her ex-husband had was not love. â€Å"I sure as hell wouldn’t call it love. †¦. If that’s love, you can have it† (Carver). Ed’s love for Terri was an obsession. He was so obsessed with Terri that he did not want anyone to have her if he could not have her for himself. Ed was a passionate man who could not control his emotions. He resorted to violence when he realized that he had lost Terri to another man. He attempted to kill her but ended up killing himself. Although Terri is a battered woman who was abused by her husband, she still loved him. When Ed was on his death bed, she loved him so much that she sat by his side until the moment he died. Mel finds it hard to believe that there could be love in a relationship where one partner physically abuses the other. He says his definition of love is different in which â€Å"you don’t try to kill people.† Laura, on the other hand, says that she is not in a position to judge whether it was love or not because she is not aware of the circumstances and does not really know what happened. This shows that one’s definition of love is not necessarily shared by others. Professor Fred Moramarco in his essay â€Å"Carver’s Couples Talk About Love†, is of the view that Carver’s stories express â€Å"puzzlement about the odd and battered condition of love in the contemporary world† - â€Å"a world of serial relationships where one year’s love is the next year’s courtroom adversary†. He further reiterates that â€Å"the transience of contemporary Sebastian 3 relationships creates a need for the characters –

Types of Essay Writing Essay Example for Free

Types of Essay Writing Essay Essays are major part of academic education. In US almost all college and university admission can be done by writing essay. The admission officers with better insight about your essay and how you differ from the other applicants essays. In crucial stages the essays are used to make a decision whether an applicant will be selected. In academic education students regularly have essay writing activities based on their course content. The initial steps are usually deciding what topic to discuss. The next choice that essay writers tackle is what type of essay to write. There are various types of essays such as critical essays, reflective essay, admission essays, narrative essays analytical essays and many others. In addition there is variety of essay types, most of them are related to academic coursework written to study an exact topic and reflect the outlook of the writer. However, the students should focus on specific topic and what types of essays will be wrote. Admission essay The main point of an admission essay is conducted by admission board that you are worth entering the college. Nowadays almost all college and university admission can be done by using admission essay. You should write your best and demonstrate your superior writing skills. The admission essays are the best chance to show your commitment to a career in business by demonstrating those experiences, people, and events that influenced your decision to enter the field. Argumentative essay In Argumentative essay writing we try to convincing others to agree with our facts, share our values. When writing argumentative essay you should state or position regarding of a subject for the main point of opinion. While writing you can add statistics report, well expert view and well support advice about a state or debate. The well argumentative essay should be clear, exact, and highly focused. Cause effect essay In Cause effect essay writing you have to talking about a troubled with why things occur (causes) and what happens as a consequence (effects). The cause and effect essay is the best technique of organizing and talking about ideas. At university and college cause and effects essays are most general papers in a composition course. Classification essay Classification essay writing is not only writing about other essay types, but also the ability to organize the ideas and things into sort. Most of students are well experts in writing classification essays. Since years the students studying in the field that have need of them to sort out ideas. Hence, the students can be written his classification essay without difficulty. Critical essay When critical essay writings you have to state agree with the fully subject. The word critical is telling about the attitude when you have read editorial or part of the book. The critical essays start with a psychoanalysis or explanation of the article or part of a book. Definition essay The definition essay writing you can talk an understanding about certain idea or things. Such things as bird, water are very exact and well concentrate. The way of writing your definition essays you have to give your readers with a new way of looking at things your way. Five paragraph essay The five paragraph essay is the classic format of composition. Its only the format of writing essays; its the types of essays which help for college and university students to develop your composition skills. The name represents like this essays should have five paragraphs. The introduction should include with thesis statement and following paragraphs must be talking about the core your essay topic or subject. The conclusion should be concluding the topics or idea of your topic given.

The Deep Vein Thrombosis Health And Social Care Essay

The Deep Vein Thrombosis Health And Social Care Essay What is Deep Vein Thrombosis or well known as DVT. Did you ever heard about blood clot? A condition which a blood clot thrombus forms in a vein is known as venous thrombosis. Blood flow through the vein can be limited by the blood clot, resulting in swelling and pain. Most commonly occurs in the deep vein in the legs, thigh or pelvis but it can still happen elsewhere in the body (Pai and Douketis, 2012). The larger veins that go through the muscles of the calf and thigh are deep leg veins. They are not the veins that we can see just below our skins, neither are the same as varicose vein. Deep Vein Thrombosis is most common in adults over age 60 but it can happen at any age as well. DVT usually can cause embolism when a part or all of the blood clot in the vein breaks off from the site where it is formed and travel along the venous system. DVT can lead to long lasting problem. It can damage the vein and cause the leg to ace, swell, change color and leg sores after years. What cause deep vein clots to form? Blood clot can form in veins when you are inactive. For instant, clots can form if you are paralyzed or sit while on a long journey. Surgery, injury and cancer also can damage your blood vessel and lead to blood clot. If DVT remain in the legs it can cause a few complications including phlebitis and leg ulcer also can lead to pulmonary embolism. Phlebitis is a condition which blood clots with inflammation in superficial vein was rarely cause serious problem but if blood clot in deep veins happen require instant attention because it can lead to embolism. Deep Vein Thrombosis can cause the blood flow in the vein is partially or completely blocked by the blood clot. The common site for DVT is in calf vein and a thigh vein is less commonly affected while DVT is rarely happen in other deep veins. There are few alternative names for DVT such as thromboembolism, post-phlebitic syndrome or post-thrombotic syndrome. A pulmonary embolism is a life-threatening complication and long-distance flights may contribute to the risk of DVT or also known as economy-class syndrome. Coronary heart disease, being overweight or obese, cigarette smoking, pregnancy, family history of DVT or recent surgery or injury also can lead for DVT to happen. A DVT is often just a one-of event after a major operation has been done. However, some people who develop a DVT have an ongoing risk of a further DVT. If have a blood clotting problem or continued immobility, then everybody are advised to seek for a medical care or take anticoagulation such as heparin injection (a fter which they are prescribed warfarin) to avoid further complication. LITERATURE REVIEW 2.1 Histopathology Histopathology refers to the microscopic examination of tissue in order to study the manifestations of disease. Examination of a biopsy or surgical specimen by pathologist, after the specimen has been processed and histological sections have been places onto glass slides also can well describe about the histopathology. Regarding with DVT, its histopathology is quite complex to understand. Differential diagnostic considerations prior to thrombolytic treatment and surgery should include tumours. Definitive diagnosis can be achieved by a biopsy but CT and MRI also bring quite a role in diagnosing DVT. However, CT and MRI just such a waste when the disease is at an advanced stage because any of these examinations should be done in the early stage of disease. Based on Phlebol (2006), soleal vein was the most frequent site of DVT. At first, primary thrombi would be formed at soleal veins, then its will propagate to proximal veins. The proximal veins would be occluded by fresh thrombi, thereafter secondary thrombi were made at non-drainage calf veins. Paterson and McLachlin found that most venous thrombi consisted of two regions. One of it is composed predominantly of fibrin and trapped erythrocyte while the other one are composed mostly by aggregated platelets. The fibrin-rich regions that attached the thrombi to the vessel wall, while the platelet-rich regions localized further from the site of attachment. These show that activation of coagulation system come before platelet activation and collection during the formation of venous thrombi (Lopez et al, n.d). Based on that informatio n, we know that the use of anti-platelets drug in venous thrombosis is very limited. Histopathology evidence in DVT shows that coagulation occurs on or nearer to the endothelial surface. When coagulation starts on the endothelial surface, platelets may be regrouped to the fibrin clot rich in thrombin through adhesive interactions and it will result to further thrombus growth. Based on everything that stated above, we can say that the platelet collection localize to regions of the clot that are far away from its site of attachment and anti-platelet drugs such as aspirin has prove that it can reduce the risk of DVT in our precious life. 2.2 Causes and Risk Factors Deep Vein Thrombosis occurs when a blood clots forms in a deep vein in our body. DVT always happen in the legs but it can still happen in your arms, chest, or other areas of your body. The blood clot can block our circulation or lodge in a blood vessel in our lungs, heart, or other part of our body and can cause severe organ damage and can lead to death. This topic will reveal about every causes and risk factors that can lead to DVT. There are many causes and risk of DVT. Some of that are: A person will have DVT when a veinà ¢Ã¢â€š ¬Ã¢â€ž ¢s inner lining is damaged. There are many factors that can lead to this injury. For instant it can be cause by physical, chemical, or biological factors. Besides, surgery, serious injuries, inflammation and immune responses also can be the causes to it. DVT can also happen when the blood flow is sluggish or slow. Immobility or lack of motion can cause sluggish or slow blood flow. This condition always occurs after the surgery, bed rest for a long period and having a long journey that take a long time. A condition which blood is thicker or more likely tend to clot than normal (thrombophilia) also can result in DVT. This is due to inherited condition such as V Leiden factor that increase the risk of blood clotting. Apart from that, hormone therapy or birth control pills also can increase the risk of blood clot. The contraceptive pill and hormone replacement therapy (HRT) has small increased risk of DVT since the oestrogen in it can cause the blood to clot slightly more easily. People with cancer or heart failure can also increase the risk for DVT. Usually, investigation looking for the cause of DVT may show cancer to be the underlying cause. Older people over the age 60 years also likely to have DVT particularly if they have poor mobility or having a serious illness that can stop them to do a lot of action. Pregnancy also increased the risk for DVT to happen. Normally, within six month after they give birth or while they are pregnant. Dehydration will increase the chances for DVT because the blood becomes more sticky an liable to clot. As a male, precaution should be taken because men tend to develop a DVT more often than women. Being an obese person also can lead to DVT. There are many causes and risk of DVT that we are unaware of it for the certain time.DVT can happen anywhere in our body part and also can attack everybody in different ages but older people are more vulnerable to it. The most risky patient to have DVT is after having a surgery because the blood can easily clot if it not cared in a good ways. Lack active persons also are in a high risk of DVT since it will cause the blood to flow slowly and easily to clot. DVT also can be inherited and wrong pill intake also can result in DVT. In easy word, there are many causes and risks that can lead to DVT and every citizen around this world should take every safety precaution to avoid DVT. 2.3 Incidence and Comparison There are many people around this world that have experience DVT. About 2 million Americans have experienced DVT each year without they are realizing it. Based on Convenient option for DVT (2012), the exact incidence of DVT is still unknown in Malaysia but there is growing evidence that DVT is not uncommon in Asians. Based on autopsy studies, hospital audits of admission to major hospitals and also subclinical DVT in high risk situations such as after major joint surgeries show that there is increment of the incidence. According to Prof Hatem Salem, Head of Department, Australian Centre for Blood Diseases, there is grave misconception that DVT is rare in Asians because he finds out that Asians too are at risk of DVT (Convenient option for DVT, 2012). Commonly, DVT happen after post-surgeries and a few reports have appeared with high incidence of DVT in orthopedic patients comparable to Western study. Dhillon, Askander and Doraisamy (1996) suggest that the present practice of withhold ing routine prophylaxis against thromboembolism in Asian patients undergoing high-risk orthopaedic procedure should be reconsidered. In Western countries, DVT occurs in 45% to 84% of patients after hip and knee surgery in the absence of prophylaxis (Stulberg et al, 1984) but there is a firm belief that the complications is quite rare in Asian patients. Lack of awareness in Asia of a condition that become one of the main killer factors in West is due to the faith that thromboembolic disease is rare in Asia. Since DVT always have been linked with post-operative so every patient that have undergoes surgery should take a good care of their health to avoid DVT. However, there are few opinions that stated DVT is rare in Asians and the first report was made by Tinckler in 1964 stated that there is rarity of post-operative DVT and pulmonary embolism in Asians (Tun et al, 2004). A study that has been made in a few Asians country like Malaysia, Hong Kong and Japan also show that there is low incidence post-operative DVT has happened around this country. A few incidences in Asians can be taken to make a comparison with the Western to show differences in frequency of DVT in this world. In developed countries of the Western area show that DVT and consequent pulmonary embolism is still becomes the number one threat to post-surgery while in Asian specifically in Malaysia show that there is still low incidence of DVT after the operation done. A study has been made in United Kingdom to represent Western hemisphere and Malaysia as Asianà ¢Ã¢â€š ¬Ã¢â€ž ¢s representator. In UK, Sandler and Martin found that 9% of patients admitted to a general hospital died and 10% of these deaths were due to pulmonary embolism that originated from DVT of lower limb. Based on a study made in Hospital Universiti Sains Malaysia, Malaysia on 45 patients, only one positive DVT confirm among 45 patients that have been observed. There is only 2.2% and this good result show incidence of DVT among patient in Asia is still low (Tun et al, 2004). In a nut shell, the incidence of postoperative DVT in Asian patients is not low as is commonly believed and also it is not high like we know. Larger studies are needed to settle this controversy and find out all the true fact regarding this matter. Based on study that has been made above, routine practice of withholding prophylaxis in Asian patients undergoing high-risk orthopaedic procedure should be reconsidered. We can conclude that DVT is still low in Asians but we should be aware of DVT in the future because it is too risky to take this matter as small things. 2.4 Mortality and Morbidity If DVT is left untreated, there are many bad effects can happen and some of that can result in mortality and morbidity. There is short-terms morbidity in DVT such as cardiopulmonary consequences that may delay weaning from mechanical ventilation and there is also long-term morbidity like patient-centered consequences such as chronic venous insufficiency. Based on Vascular Medicine (1998), short-term mortality for DVT patient is reported to range between 7% and 15% only while long-term mortality has record a great number of deaths for patient with DVT. In a Dutch study of 355 patients, 90 died during follow up. Patients with a DVT are at risk for morbidity and mortality since a fragment of the thrombus can embolize to the lungs. Anthony and Bon (2004), suggested that about one half of patients with an untreated proximal DVT will develop a pulmonary embolism within 3 months. In the past, contrast venography has been used to rule out DVT. Nevertheless, due to some problem such as expend iture of manpower and time, space and equipment and most importantly is it also associated with morbidity, it was been terminated and been replaced with other machine that can overcome this problem. There are many indications of short-term mortality of patients with DVT such as cancer, pulmonary embolism and major bleeding. There are also many caused that can lead to long-term mortality such as malignancy, pulmonary embolism, acute myocardial infarction, ischemic stroke and anticoagulant related to hemorrhage. 2.5 Pathophysiology 2.6 Signs and Symptoms There are few symptoms to recognize DVT but often DVT occurs without any symptoms. The symptoms of DVT are related to obstruction of blood returning to the heart and causing a pooling of blood in the leg. Patient with DVT will undergo swelling of the affected leg and the leg may feel warm and look reddish. Apart from that, patient calf or thigh may ache or feel tender if it is been touch or squeeze or when stand or move. There are no symptoms appear if the blood clot is small and for some cases, Pulmonary Embolism is the first sign that confirm for DVT. Basically, it can be hard to detect DVT since some of the symptoms are same with other health problems. Sign and symptoms alone are not enough to determine the DVT but when risk factor is take under considerable, then it can help to determine likelihood of DVT. Some of the common sign and symptoms of DVT: Pain Swelling(edema) Tenderness Redness or skin color changes Skin warmth Discoloration Distention of veins surface Discomfort when the foot is pulled upward Leg fatigue Signs and symptoms occur vary depending on the severity of the condition and not all of these symptoms have to occur with deep vein thrombosis. 2.6.1 Conditions That May Cause Similar Symptoms Patient is advised not to make any early assumption in having Deep Vein Thrombosis if they are undergo the symptom that stated above since there are a number of different conditions that can cause the same sign and symptoms like DVT. Some of the conditions are: Muscles aches and tears Superficial thrombophlebitis (blood clot that forms in an inflamed part of a vein near the surface of the body) Varicose veins (blood vessels that are abnormally swollen and twisted Blood clots in arteries Arthritis (inflammation of the join) Cellulitis (infection in tissue under the skin) Bone fracture Lymphedema (swelling in the hands and feet caused by excess fluid retention) Since DVT symptoms are quite same like other health problem, patient need to undergo specific procedure and special test to confirm the diagnosis or rule out the other problem. IMAGING MODALITIES 3.1 First Line Evaluation 3.2 Second Line Evaluation IMAGES FEATURE OF PATHOLOGY TREATMENT AND PREVENTION PROGNOSIS CONCLUSION